For Designers

Sales
We have a sales team across the US, comprised of experienced representatives with a background in sales and merchandising. Servicing retail customers in each region, they see to it that uniform presentation standards are being met, and develop ideas for driving their businesses. Our full-support team in New York comes up with a distribution strategy appropriate for your brand, and stays in constant communication with the regional staff to provide for their specific needs and ensure that the brand message is being delivered consistently. 

The New York-based national account management team works with leading retail customers like Neiman Marcus, Nordstrom, Saks Fifth Avenue, Bloomingdale’s and Barneys.

Marketing and Creative Services Management
ViewPoint’s creative team helps you to formulate your brand identity and message, then gets right to work on creating an effective marketing plan to support it. We provide assistance in creating brand materials (packaging, display, line sheets, postcards, brochures, etc.), as well advice on logo, trademark and copyright issues. We create merchandising programs, including standard presentation and rollout to all stores with assistance from our team in the field, and even give you guidance on a marketing plan for advertisements. ViewPoint can also help set up and run your co-op advertising program.

And then there’s the all-important face-time, giving your line a crucial presence at the biggest tradeshows in the industry: ViewPoint presents at Centurion and Couture, with year-long showroom appointments.

Style & Trend Oversight
ViewPoint’s insight into and clear understanding of the marketplace helps to craft strategies that guide designers to create product that is in line with market trends and demands… and is successful at retail. We can also assist with product development by identifying needs in a specific category, editing your collection into coherent stories, and advise on price points.

Business Management Solutions
We advise you on business affairs, leaving you free to do what you do best: design. Operational requirements and logistics, inventory planning and maintenance… let us take the wheel.

Public Relations
A good public relations team plays an integral role in effectively positioning your product in the marketplace. We can guide you towards a PR agency that works with your needs, and we’ll work closely with them to facilitate coverage that enhances your presence in the market.